Online Property Marketing
The process of buying real estate is changing dramatically! National Association of Realtors studies show that over 90% of real estate buyers start their search online. Other industry studies also confirm that over 90% of buyers and 100% of buyer's agents use the internet extensively during their property search process. So what are the most effective methods for online property marketing?
Keys to Success for Online Real Estate Marketing:
I. Maximum Exposure On Leading Real Estate Websites
II. Prioritization and Distinction On Real Estate Websites
III. Search Engines Marketing - Particularly Google and Yahoo
IV. Rich Media Images and Video To Sell Your Unique Value Online
Our "Online Marketing Advantage" offers the most comprehensive and effective online marketing solution in the industry! Here are some of the highlights of our program:
I. Maximum Exposure On Leading Real Estate Websites - Your listing will be marketed on more leading real estate websites than any other broker in metro Atlanta. Your property will be viewed by more than 25 million potential viewers per month. The image below shows examples of some of these leading websites.
II. Prioritization and Distinction On Leading Real Estate Websites - There are many listings on the market. If your listing is buried deep in the search pages, buyers will never find it! Our listings are prioritized as "showcase listings" or "featured listings" on leading real estate websites such as Realtor.com , AJCHomefinder.com and the Prudential websites. This helps your property stand out from the competition online!
III. Maximum Exposure Via Online Search Engines - Our strategy for search enigines is broken down into four levels of searches. These include:
1. International Searches
2. National Searches
3. Local Atlanta Searches
4. Neighborhood Searches
1. International Searches - The largest search engine in the world is Yahoo. Prudential has a strategic relationship with Yahoo Real Estate that allows our listings to be uniquely displayed and branded on Yahoo Real Estate. We also display all our listings on Yahoo Classifieds. For international buyers, Yahoo is the most common method to find real estate.
2. National Searches - Google is the leading search engine in the U.S. There are over 778 million search results for real estate on Google. The most valuable placements on Google are the top 5 search results on the 1st page. Almost 80% of users click these links. They generally avoid the pay-per-click links at the top and right side of the page. As you can see from this image, the 1st two search results are usually Realtor.com and Yahoo real estate. That is why we have strategic partnerships with these companies so our listings get the best exposure and prioritization.
3. Local Atlanta Searches - The most popular search terms for Atlanta are "real estate atlanta georgia" and similar terms. Prudential Georgia has invested the time and money to ensure our listings get the highest exposure. The image below shows Prudential Georgia as the top results on Google.
4. Neighborhood Searches - The most specific searches are right down to the local community or neighborhood. We have invested the time, energy and money so that our website and listings are found when searching for Kirkwood, East Lake, East Atlanta, Oakhurst or Decatur. The most common search words are like "Kirkwood Georgia real estate". Our website, custom blog sites and custom property videos will give your listing the best chance for exposure with top rankings on Google. No other real estate group currently doing business in Intown Atlanta can provide your property this exposure online!
IV. Rich Media Images and Streaming Video - The media options available online have changed dramatically in the past few years and continue to evolve rapidly. Many websites allow listings to be "enhanced" with very high-quality pictures, captions, banners, scrolling text and more. It is very time-consuming to develop a unique story and bring it to life online. However, that is what you should expect from top agents to properly market your property. The latest innovation is rich steaming video. There is no better medium to sell your story online than a beautiful video with voice narration. We use the latest technology with widescreen HD cameras so the image is as full as possible. Our content delivery network is the best available to make these videos play over the internet at different speeds.